ESTEVE's Triptomax is a dietary supplement that helps naturally restore a positive mood. Its advertising campaign, consisting of TV commercials, external and in-store ads, and merchandising, has been awarded a silver ASPID in the 19th edition of these awards, held at the World Trade Center of Barcelona.

The Triptomax campaign targets people aged 35 to 55 years who are active but feel overwhelmed by different circumstances. Unlike the advertising of other multivitamin products, which address the problem or the need, this campaign focuses on the benefit provided by this product: seeing and living life in a positive way.

The Ibero-American Health and Pharmacy ASPID Awards are convened every year by the magazine PMFarma in collaboration with the Sepromark Marketing Club, and acknowledge the creativity in advertising pharmaceutical products and the communication of services related to health and healthcare.


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